Account: account sharing, account takeover, mass registration, subscription fraud, promotion abuse.The threats to us can be categorized as following: Since we are in plain sight, while hackers hide in the darkness, the attacks could happen from anywhere, at any time, targeting any weakness in our system. We have a high scale platform that sees huge traffic every day.The subscription tiers also differ in entitlements and limitations.
We have both free and paid content, also Video on Demand (VOD) and LIVE content. We offer a variety of entitlement options.Our service is available in multiple regions across the globe, including India, Southeast Asia, North America, Europe, Middle East and South Africa.Our products cover more than 16 different platforms, including Android, iOS, Web, and all kinds of living-room devices.We needed to be mindful of not impacting the business as we rolled this capability out.įollowing are some of the complexities that we had to be cognisant of: Introducing a new element in any business requires considerable thought. Using the telemetry that we detect, we’re able to take instant corrective actions like logging out a user or even disabling their services. Hence, we at Disney+Hotstar floated this idea of building a risk engine to provide us a potent way to detect bad actors and patterns without hurting our legitimate customers. Mitigating these risks is extremely important from a business perspective as it can lead to loss in subscriber counts ultimately leading to monetary and reputation losses. Given our premium Disney content and live events there is always a risk of piracy, account sharing, account takeover and data/content leaks. With great power comes great responsibility, and with high growth comes even higher risks.
Creating a strong subscription business means protecting the product from being accessed without the right entitlements.